@gm0nkx A lot of people waste money on health coaches. Most coaches seem to be preoccupied with the sales aspect of it. They give very basic or incorrect advice and they don't seem to know or care that that's what they are doing. They are just confident and outgoing and they are making money. Ethically questionable, but that's the world we live in.
This is a personal anecdote and a stereotypical generalization about men and women, so take it how you please, but I've been a regular at many gyms over the last 20 years and was a competitive weight lifter with a world class coach for a period of time. Women just seem to not be as personally invested in real health and wellness as the men who are also pursuing the same goal.
Most of the women I know generally seem to be satisfied enough with the idea that they are doing it...rather than truly care about the underlying reasons why, and are generally happy to just do whatever it is someone else who looks like an expert is telling them to do. "Coaches" know this and seek them out. Most of the men I know, by contrast, are interested in being an expert. They will talk to each other and discuss the proper way to do things, talk about their diets with each other, talk each other out of spending money on things that don't work, critique each other's methods, compare programs they are on, etc. It just looks less like going through the motions. These men would never ask for help from a coach unless it was something specific from a specific coach that they seek out. Like a special diet or specific goal oriented routine. Something more scientific than they want to work out on their own. Women tend to be excited and supportive about what their friends are doing, rather than feeling compelled to critique from the standpoint of improvement. Men love telling each other what they are doing wrong lol.
The people buying beach body products and working out with a trainer watching them do random exercises with no regard for form and function are
always women in my experience. And I think it's because they generally just aren't as into the lifestyle. Maybe it's just the community I've been around, but that has been my observation at least in the fitness community.
If we are talking about people with no prior interest, just getting into it, it's the same thing. Men ask their friends what to do, because they have guy friends who are into health and wellness and trying to be experts at it, like I said. Women who are trying to get into health and wellness have female friends who recommend their coach or program they bought to them lol.