@anytimeofday44 I think the barriers to entry to creating content have really been reduced -- even filming on your phone is better quality than most vlogging cameras that were popular in 2014-15ish! Beyond that, it's easier to share content and gain traction with platforms like TikTok, which has been awesome as far as new opportunities to create engaging education resources.
TBH I'm not a great resource on the influencer side. I haven't actively sought any sponsors in a few years, and dropped my last recurring sponsor last year. The cool thing I guess is that now we get to experience influencer marketing from the brand side, and hopefully learn from my experience (and my struggles, haha).
Powerlifting continues to evolve. Federation splits, new athletes, new rules, new weight classes, and the weights just keep getting heavier. It's incredible to see how the sport continues to evolve and the depth keeps improving.
I like this question but don't totally know how to answer it haha. I'm sure fitness influencing will continue to adapt and change too. Trends will always come and go, I plan on just staying in my little dark corner of the internet lifting heavy weights and preaching the merits of barbell training.