CrossFit survey for a Master's thesis (w/ chance to win a Nike Metcon 5)

[lach_nexx]

@sirhcruz You can choose. Jk, obviously a typo, a pair of Metcon 5's will be raffled

 

[sirhcruz]

@lach_nexx I'll take the left one

 

[mentalatrophy]

@lach_nexx Good job! What is your master about?

 

[lach_nexx]

@mentalatrophy Thanks! It's about Brand and Communications Management.

 

[lach_nexx]

@stingrayer Will most likely post a summary of the results in here (around June). If you need more information just send me a private message and I'll see what I can do.

 

[stingrayer]

@lach_nexx No need. I'll be waiting for the summary! And good luck with your master's.

 

[mentalatrophy]

@lach_nexx I thought so but I also wondering if it was a sports relative master...nice work ,wish you good results

 

[lach_nexx]

@mentalatrophy Nope, unfortunately not much sports included, except for some case studies with the big sport brands Thanks.

 

[leggomymeggo]

@mentalatrophy The master of puppets

 

[dawn16]

@lach_nexx While I only had to do a Bachelor's thesis, I know how important surveys can be. Took my time and answered as thoughtfully as possible. Good luck to you!

 

[lach_nexx]

@dawn16 Thanks a lot.

 

[dawn16]

@lach_nexx Just took it. My only issue is, does “CrossFit” refer to the corporation, or the training methodology?

 

[lach_nexx]

@dawn16 Thanks! The survey is about the brand experience in CrossFit. Mainly, it relates to the brand of CrossFit, which consists of many different interfaces, including the corporation, employees, all the affiliates, the members, and of course the training methodology, and many other things. But it is in no kind only a study regarding the training methodology and, for example, its effectiveness in building muscles and developing endurance. Hope this helps to clarify your question.

 

[iwbswiaihl]

@lach_nexx Survey complete! Good luck with your thesis!

 

[lach_nexx]

@iwbswiaihl Thank you!

 

[jmdreamer]

@lach_nexx Are the questions asking about CrossFit as in style of exercise? Or the company/brand? Specifically, in regards to the questions asking about being loyal to CrossFit in the future.

 

[patona]

@jmdreamer You're only one click away from finding out.

 

[jmdreamer]

@patona I was asking because I started it but noticed that I was answering some of the questions as if they were asking about CrossFit as a corporation but then other times as a form of fitness. I just wanted some clarification so my answers would be consistent.

 

[lach_nexx]

@jmdreamer Let me try to clarify this. The first paragraph is a copy+paste answer from 3 questions above this that I just now answered.

"The survey is about the brand experience in CrossFit. Mainly, it relates to the brand of CrossFit, which consists of many different interfaces, including the corporation, employees, all the affiliates, the members, and of course the training methodology, and many other things. But it is in no kind only a study regarding the training methodology and, for example, its effectiveness in building muscles and developing endurance."

And regarding your example of being loyal to CrossFit in the future: you can interpret it in both ways. As the sport itself is part of the brand and reflects one of many brand interfaces. Even if you are not a paying member of a CrossFit box, you can still, for example, be part of the brand community. If you do CrossFit(-inspired) workouts at home, you are probably consuming resources from the brand (e.g., website with the WOD's) and eventually contributing something yourself. Without being a member of a box, you could, for example, still develop strong attitudinal loyalty, which makes you, for example, recommend CrossFit's training methodology.

 

[kevott]

@lach_nexx Done and good luck !